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being business by cow purple remarkable transform
Purple Cow by Seth Godin
Seth Godin’s new book, Purple Cow is about transforming your business by being remarkable. Nearly 100,000 copies in print! Seth’s fastest-selling book ever. according to Forbes.com “In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, a best-selling author, highly sought after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”
What people are saying about the purple cow book by Seth Godin:
“I love this book! Part wake up call, part action plan, Seth Godin’s Purple Cow shows organizations how to add distinction-and avoid extinction-in today’s new economy.”
Tom Kelley, General Manager, IDEO Author of The Art of Innovation
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”
Randall Rothenberg Media and Marketing Columnist, Advertising Age; Author, Where the Suckers Moon: An Advertising Story
“Purple cow is great inspiration for marketers who have the guts to make real changes and real impact!”
Amy Curtis VP, JetBlue
“Definitely above the herd of typical marketing books.”
Lee Ann Daly Senior V.P. Marketing, ESPN, Inc.
Tags: Purple, purple cow
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