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Purple Cow by Seth Godin
Seth Godin’s new book, Purple Cow is about transforming your business by being remarkable. Nearly 100,000 copies in print! Seth’s fastest-selling book ever. according to Forbes.com “In his book Purple Cow: Transform Your Business by Being Remarkable, Seth Godin says that the key to success […]

I never saw a purple cow;
I never hope to see one;
but I can tell you anyhow;
I’d rather see than be one!
…
Having become inextricably linked with this verse, he wrote the following Confession: and a Portrait Too, Upon a Background that I Rue:

Ah yes, I wrote The Purple Cow,

I’m sorry now I wrote it;

But I can […]